From where you get your milk to where you get your news…
More and more today we wonder where things come from. Where does your meat come from? Where does your fruit come from? Even, where do your clothes come from? Sources are important. More often than ever we want to know where the products we consume originate. Partly, we may feel less guilty if we know that the chicken we are scarfing down had a happy life on a free range farm. Now, I’m not trying to make you feel bad about your food sources…I am attempting to make a point. Before, we were more confortable with getting big brand products and not asking questions. Today, with increased transparency negative aspects are being exposed. This transformation from large to small can be directly related to the news industry and the effect of digital technology.
From big news companies to Sally down the street…
For example, instead of tuning in to the main news tv channels, you may check out a blog, or a podcast, or a social media site. In the past these main tv, website, and radio channels were the primary means for acquiring knowledge. In a sense, they could control the message. In addition, we may receive delayed information or partial information. In the new digital world anyone can be a reporter and get a story online. Civilians have the ability to beat professional news stations in reporting a story because with cellphones and social media they can get the news out fast and it can spread quickly.
Where are the rules?
Unfortunately for news industries, they have a certain way of producing information. Typically, you only report a story after you have gathered all your information. This is a more passive approach. The whole story is usually compiled and then distributed to the audience. Now, if there is a crisis bloggers type away spreading the news and content. It makes it easier to get first hand accounts. Before you would wait until the reporters got to the scene and interviewed someone of interest. The digital world makes for a more real-time experience. It does put pressure on traditional news channels because they do have policies and procedures to follow where the everyday blogger is not held as accountable. As we see with Brian Williams, the facts do matter. A non-public figure is not placed on the same pedestal and does not face as many consequences.
What do you think?
This change brings to question, where you get your news? What are the opinions surrounding this change? Where do you think the future will take us?
To find out more about the discussed changes I recommend reading this article.