SEO?

Recently I found myself using the abbreviation or acronym SEO in one of my posts. Foolishly I did not think to spell the acronym out. Today, many in the communications and other technical fields throw out abbreviations expecting others to know what we are referring to.

So what I want to do is explain SEO for my readers…

SEO stands for Search Engine Optimization.

Basically, when you use the internet you probably use a search engine such as Google, Yahoo, or Bing. These search engine sites aggregate a list of fitting results for you when you type something in the search bar.

How do these search engines know what to pull? They pull the sites that they feel are the most fitting to the keywords you typed into the search engine. Mind you, the first handful of results may be ads, and they are indicated as such. The ads section is made up of organizations that paid to have their ad placed there.

Google-searchAll the result below are pulled bases on how well they fit the description you are looking for in which the search engine decides. So, when you think about search engine optimization or SEO you are trying to better prepare your website to fit what your intended audience is looking for. You want to optimize your website to show up as one of the first results on the search engine when an individual types in relevant key words.

As an example, if you want to optimize your website for Google’s search engine you want to follow their recommendations for doing so. The process can start by you registering you URL with Google and extends to Google assisting in the selection of keywords to use throughout the website to make it the most relevant for your audiences online search.

Obviously, the actual task of SEO is far more complicated but I wanted to give a brief overview for my readers.

To view more on SEO visit this informational link: http://searchengineland.com/guide/what-is-seo

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